Author Archives: Dele Sikuade
Two-footed tackle is a straight red card
Sport is full of bad decisions, stupid rules, honest mistakes and broken legs! The last of these is the very worst by a long, long chalk, and if a rule exists to prevent it then that rule needs to be upheld instantly and without recourse to any other opinion Continue reading
Signpost to nowhere – why banner ads don’t work
Most banner ads try to drive you from Awareness to Action, screaming “Here I am, buy me!” They rarely answer the logical question that follows in most peoples’ minds, “why?” Continue reading
Stop breaking the rules of business
Morons, I thought, having spent a painful morning lecturing my client on this very topic, it shouldn’t be WHEN time is money, it should be BECAUSE time is money.
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The broken machine
Survival is a tough business and there is a steep gradient between doing well at it and teetering on the edge. Continue reading
Fools Seldom Differ
I had decided to write a blog on how much easier it was to make certain types of mistakes as a group; the types of errors that individuals seldom make but groups seem particularly prone to. I was doing this … Continue reading
The Power of Symbols
It is a cold, grey morning and to be honest the idea of getting anything done today is itself almost too exhausting to contemplate. I drink my coffee, eat my porridge, sit at my desk and boot the computer into … Continue reading
The difference between good business and bad business
Really bad business is, by definition, a transaction that looks exactly like good business. In many cases, bad business looks better than most of the business that you do! Continue reading
Stop talking, build a prototype
When a New Year comes around we all pick up our hopes for the months ahead and lay them out on the table. They are nice, shiny hopes, all full of promise and untainted by the stain of failure. We have usually invested much time in creating and nurturing these hopes, some of us for years. Some of these hopes have been picked up and polished for so long that there is hardly any hope left on them, they’ve been worn that thin! Continue reading
Recycle with care
When you have a good idea that turns out to deliver real value your natural instinct when the resulting initiative comes to an end should be to recycle it. Recycling is a very powerful concept in business if it is … Continue reading
The Four Pillars of Entrepreneurial Behaviour
Unless we are in some way mentally handicapped we are all innovative. By that I mean it is almost impossible to find a human being who cannot think of a simple and immediate way in which the circumstances or conditions in which they find themselves cannot be improved…
…converting the potential innovation into something that delivers a tangible return is what separates the entrepreneur from the dreamers. In other words, we could express the formula as:
Id + E = I (~) = a/A
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